Brand Guidelines | Flyers | Social Media | Presentations

I had the unique opportunity to lead a brand refresh for MiMutual Mortgage. Previously, the company had worked with an outside agency whose design approach centered heavily on cartoon-style vectors, and didn’t reflect the brand’s identity or values. After in-depth conversations with the Director of Marketing, I gained a clear understanding of MiMutual’s mission and personality. From there, I built upon the brand’s existing core elements to develop a more cohesive, modern visual identity that better represented its “hometown” roots and professional presence. I did not change the logo, but I built the new design style moving forward.